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How to be devastatingly hot and cool

#107: How to be devastatingly hot and cool, May 2025

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Laura Jung
May 05, 2026
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May comes with a kind of fervor this year—at least for me. A lull in brand work has opened into something quieter and far more generative: time spent honing my hobbies, writing, and seeing friends with real intention. It’s also created space to think through new ventures, and, unsurprisingly, the best ideas tend to arrive when you’re not buried deep in DeLiVeRaBlEs ‘n aSsEts!

So the fervor feels less like urgency, and more like clarity: who am I at my core and what do I want each newsletter issue to offer you guys? I loved writing the last one because it felt rooted in the kind of quiet observation that often shapes my days. Making connections and paying attention to raw, human moments—and translating them into something that might invite someone to live a more considered life offline, too.

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